• Competitive Analysis

    Competitive Analysis

    This harkens back to your high school sports days when your coach would shriek, “You gotta know your competition!” before a big game. It turns out that coach just may have been onto something: knowing your competition is just as important as having a clear understanding of your customers.

    Through an in-depth analysis of research and data mining, you can assess your competitors’ strengths and weaknesses and uncover their objectives and strategies. All of this knowledge will help you to determine where your business sits in relation to those competitors.

    Simply put, aimlessly searching for information doesn’t work all that well. But, by collecting and organizing specific competitor intelligence, your company will be able to strategize in a deliberate way. From market share, to product/service analysis, to an overall SWOT (strengths, weaknesses, opportunities and threats) profile, FerusMedia can help you find the most strategically effective campaigns in your industry. Using the information collected, we are able to predict competitor behavior and adjust your strategies accordingly.

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  • Industry Analysis

    Industry Analysis

    An industry analysis can not only determine if an industry is profitable, but can also provide you with a starting point when creating a strategic marketing plan. We analyze every aspect of your businesses — from competition, to barriers of entry, to the bargaining power of buyers and suppliers, and everything in between.

    Our industrious team will also compile industry trends in relation to sales, marketing, and management strategies in order to give you a comprehensive, well-rounded view of your industry and the other competitive players within it.

    Trust us: it’s super important to align your company’s goals and priorities with current and upcoming market trends in order to capitalize in your chosen industry. The creation of a clear, concise industry analysis will allow you to concentrate on leadership and growth while still making informed decisions regarding your business.

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  • Marketing Campaign Development

    Marketing Campaign Development

    A well-developed marketing campaign involves extensive research. It also includes figuring out just where your brand sits in your industry; this will allow your business to quickly grow and surpass competition.

    A successful campaign consists of groups of advertisements that are centralized around one message, which are then sent through various marketing channels.

    Through a detailed planning phase, FerusMedia will develop strategic tactics that focus on numerous goals and a well-rounded implementation calendar.

    Having a professionally-compiled marketing campaign will allow you to focus on maintaining and growing your business, while at the same time guaranteeing a professional, creative, and experienced team (that’s us!) is working to uncover the most profitable opportunities for your company.

    C’mon, you know you’re curious about our process! Get in touch!

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  • Our Process

    Our Process

    Marketing is essentially the distribution of company messaging throughout different channels with the intent of evoking a reaction from your audience.

    Understanding your competitive landscape and your industry as a whole can help you to identify strengths, weaknesses, opportunities, and threats before impulsively making decisions that may not be profitable.

    FerusMedia will identify your company’s main goals and determine how you want to portray your brand to your audience. From there, we can uncover your most lucrative channels for advertising, including direct mail, social media, print and online ads, event marketing, and more!

    Our team (just so ya’ know in advance: we’re obsessed with perfection) will work closely with you to confirm your message is perfectly tailored for each chosen medium.

    Once the campaign is launched, we will manage the execution and guide the campaign towards success.

  • Competitive Analysis

    Competitive Analysis

    Beat your competition by figuring out what their strengths, weaknesses, objectives and strategies are.

  • Industry Analysis

    Industry Analysis

    We’ll look closely at every single aspect of your business (try as you might, you can’t hide anything from us!) so together, we can begin to create an effective strategic marketing plan.

  • Marketing Campaign Development

    Marketing Campaign Development

    Our team of marketing experts will develop calculated strategies that focus on numerous goals and a well-rounded calendar to implement all of them.

  • FerusMedia,keyword,search engine optimization,web design

    The Best Keyword Researching Tools

    Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always easy (or, let’s face it, fun), but by putting in the grunt work, so to speak, your business can grow. How, you ask? Well, for starters, proper keyword research makes it easier for consumers to find your website and allows you to increase your visibility to people who are browsing online. Review your chosen keywords often to guarantee they evolve along with your marketing efforts. The FerusMedia team has gathered information on the top three keyword research tools that can help you improve your businesses overall performance on the web. Ready? Here we go:

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  • FerusMedia,search engine optimization,seo,web design

    Why Blogging Can Help Improve Your SEO

    Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at FerusMedia will work with you to ensure your blogs are effectively boosting your website’s SEO.

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  • branding,FerusMedia,logo creation,logo design

    The Principles Of Logo Creation

    A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:

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  • branding,FerusMedia,logo creation,logo design

    Colour Psychology In The Logo Design Process

    Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.

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  • ecommerce,FerusMedia,web design,web development

    WordPress vs. Magento

    As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.

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  • brand development,branding,corporate identity,FerusMedia

    Improving Your Brand’s Communication Strategy

    Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

    While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.

    So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.

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  • brand development,brand image,branding,FerusMedia

    What Can You Learn From These Legendary Brands?

    Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:

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  • FerusMedia,mobile design,web design,website traffic

    Why Your Website Might Not Be Getting Any Traffic

    One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

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  • FerusMedia,mobile design,web design,website

    Why Responsive Design Can Make Or Break Your Site

    New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

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  • WHY YOUR BUSINESS NEEDS A WEBSITE

    It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

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  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

    Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

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  • HOW TO HIRE A WEB DESIGNER

    If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

    Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

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  • THE IMPORTANCE OF BRAND CONSISTENCY

    Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

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  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

    By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

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  • WHY ADVERTISE?

    Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

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  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS

    Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

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  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND

    A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

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  • DESIGNING YOUR LOGO

    A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

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  • FIVE REASONS TO REDESIGN YOUR WEBSITE

    Reason #1: Your website was not designed by a professional.

    If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

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  • The Best Keyword Researching Tools
  • Why Blogging Can Help Improve Your SEO
  • The Principles Of Logo Creation
  • Colour Psychology In The Logo Design Process
  • WordPress vs. Magento
  • Improving Your Brand’s Communication Strategy
  • What Can You Learn From These Legendary Brands?
  • Why Your Website Might Not Be Getting Any Traffic
  • Why Responsive Design Can Make Or Break Your Site
  • WHY YOUR BUSINESS NEEDS A WEBSITE
  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?
  • HOW TO HIRE A WEB DESIGNER
  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE
  • THE IMPORTANCE OF BRAND CONSISTENCY
  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT
  • WHY ADVERTISE?
  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS
  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND
  • DESIGNING YOUR LOGO
  • FIVE REASONS TO REDESIGN YOUR WEBSITE
  • Air Conditioning,Commercial,Cooling,FerusMedia,Heating,Home,Industrial,Residential

    Tozer Heating & Air

    www.tozerheating.com

    When it comes to heating and cooling your home or business, you need reliable, expert service you can trust. Tozer Heating & Air offers its residential, commercial and industrial clients just that – and much more.

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  • Catering,Corporate Catering,Food,Kingston,Special Event Catering,Wedding Catering

    Limestone City Catering

    www.limestonecatering.com

    With Limestone City Catering, you’re guaranteed food that tastes as amazing it looks.

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  • hunting,hunting knives,Knives,skinning knives

    Jeff Quaiff Custom Knives

    www.jeffquaiff.com

    Jeff Quaiff Custom Knives believes in designing and developing custom knives that work as hard as you do, and are, simply put, nice to look at.

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  • Building,FerusMedia,Foundation,Screw Piles

    Postech Kingston

    www.postechkingston.com

    Postech Kingston ensures all projects start with a solid foundation with its top-quality, industry-leading screw piles, superior equipment, and professionally-trained and dedicated staff.

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  • Eating Healthy,FerusMedia,Food,Groceries,Kingston,Queen's University,St.Lawrence College,Students

    StudentGrocer

    www.studentgrocer.com

    StudentGrocer understands student life is super-tough sometimes. Between lectures, all that darn studying, and working part-time to make some mula, the concept of “free time” is foreign to most students.

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  • Tozer Heating & Air
  • Limestone City Catering
  • Jeff Quaiff Custom Knives
  • Postech Kingston
  • StudentGrocer
Web

Web

Showcase your expertise and effectively engage your target audience while increasing your brand awareness and overall revenue with a properly executed website.

Print

Print

Connect with your customer and draw in new clients with unique design concepts that are tailored for your business.

Branding

Branding

Create strong, authoritative branding strategies to guarantee that your company image is parallel to customer interests.

Content Management

Content Management

Creative content that is aligned with your branding to capture the attention of your most lucrative audiences.