• Content Creation

    Content Creation

    Creating customized pieces for each channel and conveying your message in a way that aligns with your branding is the best way to reach your customers.

    Want to know what our content creation services include? Well, our writers offer a plethora of services that run the gamut – including website content; guides; press releases and advertising scripts; case studies; poster content; web and print advertisements; newsletters; direct mail and brochure content. Is what you need not listed here? Just ask us. We’ll bet our awesome team can do it for you.

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  • Photography

    Photography

    How many times have you heard, “A picture is worth 1,000 words”? Well, we happen to think it’s true. High-quality, professional photos will help your company stand out from your competition.

    FerusMedia is thrilled to offer our clients top-notch photography services. Whether you’re looking for shots of your facility/store, products you offer, or headshots, count on our photographers to get some snaps worthy of framing. You want to be in the picture? Just tell us beforehand which is your best side!

    After editing, the visually stunning and compelling photos can then be used in marketing materials, staff profiles, newsletters, and social media.

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  • Blog Writing & Management

    Blog Writing & Management

    Creating a meaningful blog that will captivate the attention of your audience can be time consuming. And as a business owner, you’re already busy enough!

    But, in order to gain a successful following, you must develop consistent and relevant content on a regular basis to keep your readers engaged.

    Having a blog with original and relevant content can also help to position your organization as a thought-leader in your industry. In other words: it lets your customers see that you know what you’re doing.

    Maintaining an industry-leading blog will increase your SEO standing and organic website traffic. Don’t know what this means? Basically, it comes down to this: you’ll become a high-ranking site on Google. This is a good thing! By producing creatively written content, strategically scheduling posts, and managing reader responses, FerusMedia can help your business grow exponentially.

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  • Our Process

    Our Process

    Strategic and thoughtful content promotes engagement, recognition and profit. Website content, copyrighting, photography, and blog management are just a few ways to maximize your visibility to your potential customers.

    By preparing professional and attractive pieces, your audience will begin to recognize your business as an industry leader. Through an in-depth consultation, we will gain an understanding of your needs, past experiences, and objectives. From there, our team will develop the content necessary to achieve those goals.

  • Content Creation

    Content Creation

    You want loyal customers; gain maximum exposure by working with the FerusFamily.

  • Photography

    Photography

    We produce gorgeous photos for use in marketing materials, staff profiles, newsletters…you name it.

  • Blog Writing & Management

    Blog Writing & Management

    Our team of writers will develop consistent and relevant content to keep your customers engaged.

  • branding,FerusMedia,logo creation,logo design

    The Principles Of Logo Creation

    A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:

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  • branding,FerusMedia,logo creation,logo design

    Colour Psychology In The Logo Design Process

    Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.

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  • ecommerce,FerusMedia,web design,web development

    WordPress vs. Magento

    As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.

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  • brand development,branding,corporate identity,FerusMedia

    Improving Your Brand’s Communication Strategy

    Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

    While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.

    So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.

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  • brand development,brand image,branding,FerusMedia

    What Can You Learn From These Legendary Brands?

    Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:

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  • FerusMedia,mobile design,web design,website traffic

    Why Your Website Might Not Be Getting Any Traffic

    One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

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  • FerusMedia,mobile design,web design,website

    Why Responsive Design Can Make Or Break Your Site

    New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

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  • WHY YOUR BUSINESS NEEDS A WEBSITE

    It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

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  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

    Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

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  • HOW TO HIRE A WEB DESIGNER

    If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

    Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

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  • THE IMPORTANCE OF BRAND CONSISTENCY

    Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

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  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

    By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

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  • WHY ADVERTISE?

    Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

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  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS

    Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

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  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND

    A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

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  • DESIGNING YOUR LOGO

    A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

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  • FIVE REASONS TO REDESIGN YOUR WEBSITE

    Reason #1: Your website was not designed by a professional.

    If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

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  • The Principles Of Logo Creation
  • Colour Psychology In The Logo Design Process
  • WordPress vs. Magento
  • Improving Your Brand’s Communication Strategy
  • What Can You Learn From These Legendary Brands?
  • Why Your Website Might Not Be Getting Any Traffic
  • Why Responsive Design Can Make Or Break Your Site
  • WHY YOUR BUSINESS NEEDS A WEBSITE
  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?
  • HOW TO HIRE A WEB DESIGNER
  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE
  • THE IMPORTANCE OF BRAND CONSISTENCY
  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT
  • WHY ADVERTISE?
  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS
  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND
  • DESIGNING YOUR LOGO
  • FIVE REASONS TO REDESIGN YOUR WEBSITE
  • Eating Healthy,FerusMedia,Food,Groceries,Kingston,Queen's University,St.Lawrence College,Students

    StudentGrocer

    www.studentgrocer.com

    StudentGrocer understands student life is super-tough sometimes. Between lectures, all that darn studying, and working part-time to make some mula, the concept of “free time” is foreign to most students.

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  • Actor,FerusMedia,Kingston,Singer,Talent

    Claire QUTE

    www.clairequte.com

    From a young age, Claire QUTE – a delightfully feisty born-and-raised Kingstonian — knew she possessed a natural ability as a performer.

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  • The Flower District – By Pam’s Flower Garden

    www.theflowerdistrict.ca

    If you visit www.theflowerdistrict.ca you will find a beautiful array of colors and shapes, all delighting your senses the moment you land on the first page. Every type of flower available at your fingertips, ready to make the day of a certain special someone in your life.

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  • Polar Bear BBQ

    www.polarbearbbq.ca

    If you are already feeling hungry, beware of the Polar Bear BBQ website: www.polarbearbbq.ca. With a menu that will make your mouth water, this food truck is far from ordinary. Beginning with a husband and wife’s playful – yet competitive – “cook-offs” in the kitchen, this tradition quickly blossomed into a food truck bursting with passion for serving the most delicious food to their loyal customers.

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  • Brothers Quality Meats

    www.brothersqualitymeats.com

    Three generations of butcher artistry have gone into the creation of Brothers Quality Meats. Owner Mike Noonan began working at his grandfather’s/father’s meat packing plant at the age of 16 and has never left the family business. Finding true passion through providing the highest quality meats for our community, Mike and his wife have built a business around moral ethical standards.

    Read more

  • StudentGrocer
  • Claire QUTE
  • The Flower District – By Pam’s Flower Garden
  • Polar Bear BBQ
  • Brothers Quality Meats
Web

Web

Showcase your expertise and effectively engage your target audience while increasing your brand awareness and overall revenue with a properly executed website.

Print

Print

Connect with your customer and draw in new clients with unique design concepts that are tailored for your business.

Branding

Branding

Create strong, authoritative branding strategies to guarantee that your company image is parallel to customer interests.

Marketing

Marketing

Identify strengths, weaknesses, opportunities, and threats before impulsively making decisions that may not be profitable.