• Corporate Identity Manual

    Corporate Identity Manual

    Think “branding” is just your logo smacked on a business card? Think again! Branding is way, way more than that. It provides your business with an identity and defines every aspect of your offerings to your customers.

    A consistent brand identity that surpasses your competition will help your client base develop trust and loyalty to your company, and it will provide a solid foundation for your employees. Working with you, our team will help you determine areas of improvement and will organize your corporate identity in a way that radiates consistency from every corner of your company, including your business cards, packaging, corporate logos, and more.

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  • Logo Creation

    Logo Creation

    Believe it or not, there’s an art to the creation of logos. They should be timeless, eye-catching, and of course, instantly recognizable.

    Logos provide visual cues for your company that will embed in your customers’ minds. FerusMedia can help your business stand out through powerful and creative branding which will entice and engage your target audience.

    During a super-casual tête-à-tête (coffee or beer, your choice!), we can determine your company’s current brand theme and aim to align that with your new logo and branding. Our ultimate goal: to create a consistent feel across all platforms. To do that, we will analyze market trends and assess the competitive landscape to create an awesome logo that will stand out.

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  • Audience Profiling

    Audience Profiling

    In order to effectively sell your product or service, you have to have an understanding of who makes up your primary and secondary audiences.

    This is where audience profiling comes in. We start by identifying your main target markets and using that information – along with market research – to paint a picture of your ideal customer’s lifestyle. Each buyer persona will act as a character profile and will allow you to derive important information about their shopping habits, buying hierarchy, and personal preferences. These personas will teach you how to cater to each individual’s needs. In turn, this creates brand loyalty and ultimately, it increases your bottom-line.

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  • Our Process

    Our Process

    Having a strong, authoritative brand identity is vital to the success of any business. Your logo, style, and overall image should align seamlessly with your company objectives. Armed with coffee and the help of our canine colleagues Daisy and Lily, our team will assess your business plan and current branding situation to gain a better understanding of how to guide you towards profitable success.

    We will analyze your clients, suppliers, and employees to guarantee your message and values are being communicated clearly to your target audience. Having a grasp on the buying habits and industry perceptions of shoppers and anyone else in the purchasing process allows you to make sure your company image is parallel to customer interests.

  • Corporate Identity Manual

    Corporate Identity Manuals

    Consistency is the key to success, right? Therefore, it’s important to figure out where you need to improve, and organize your corporate identity in a way that radiates uniformity.

  • Logo Creation

    Logo Creation

    Our fun little Ferus family will help your business stand out from the rest with powerful and creative branding.

  • Audience Profiling

    Audience Profiling

    You want to bring home the bacon, right? In order to do that, you need to know consumers’ buying habits, buying hierarchy, and personal preferences to increase your bottom line. We’ll help you with just that.

  • branding,FerusMedia,logo creation,logo design

    The Principles Of Logo Creation

    A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:

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  • branding,FerusMedia,logo creation,logo design

    Colour Psychology In The Logo Design Process

    Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.

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  • ecommerce,FerusMedia,web design,web development

    WordPress vs. Magento

    As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.

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  • brand development,branding,corporate identity,FerusMedia

    Improving Your Brand’s Communication Strategy

    Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

    While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.

    So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.

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  • brand development,brand image,branding,FerusMedia

    What Can You Learn From These Legendary Brands?

    Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:

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  • FerusMedia,mobile design,web design,website traffic

    Why Your Website Might Not Be Getting Any Traffic

    One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

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  • FerusMedia,mobile design,web design,website

    Why Responsive Design Can Make Or Break Your Site

    New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

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  • WHY YOUR BUSINESS NEEDS A WEBSITE

    It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

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  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

    Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

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  • HOW TO HIRE A WEB DESIGNER

    If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

    Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

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  • THE IMPORTANCE OF BRAND CONSISTENCY

    Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

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  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

    By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

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  • WHY ADVERTISE?

    Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

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  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS

    Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

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  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND

    A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

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  • DESIGNING YOUR LOGO

    A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

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  • FIVE REASONS TO REDESIGN YOUR WEBSITE

    Reason #1: Your website was not designed by a professional.

    If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

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  • The Principles Of Logo Creation
  • Colour Psychology In The Logo Design Process
  • WordPress vs. Magento
  • Improving Your Brand’s Communication Strategy
  • What Can You Learn From These Legendary Brands?
  • Why Your Website Might Not Be Getting Any Traffic
  • Why Responsive Design Can Make Or Break Your Site
  • WHY YOUR BUSINESS NEEDS A WEBSITE
  • WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?
  • HOW TO HIRE A WEB DESIGNER
  • 13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE
  • THE IMPORTANCE OF BRAND CONSISTENCY
  • FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT
  • WHY ADVERTISE?
  • EFFECTIVE SOCIAL MEDIA CAMPAIGNS
  • DEVELOPING A SUCCESSFUL LEAVE-BEHIND
  • DESIGNING YOUR LOGO
  • FIVE REASONS TO REDESIGN YOUR WEBSITE
  • Eating Healthy,FerusMedia,Food,Groceries,Kingston,Queen's University,St.Lawrence College,Students

    StudentGrocer

    www.studentgrocer.com

    StudentGrocer understands student life is super-tough sometimes. Between lectures, all that darn studying, and working part-time to make some mula, the concept of “free time” is foreign to most students.

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  • Actor,FerusMedia,Kingston,Singer,Talent

    Claire QUTE

    www.clairequte.com

    From a young age, Claire QUTE – a delightfully feisty born-and-raised Kingstonian — knew she possessed a natural ability as a performer.

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  • The Flower District – By Pam’s Flower Garden

    www.theflowerdistrict.ca

    If you visit www.theflowerdistrict.ca you will find a beautiful array of colors and shapes, all delighting your senses the moment you land on the first page. Every type of flower available at your fingertips, ready to make the day of a certain special someone in your life.

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  • Polar Bear BBQ

    www.polarbearbbq.ca

    If you are already feeling hungry, beware of the Polar Bear BBQ website: www.polarbearbbq.ca. With a menu that will make your mouth water, this food truck is far from ordinary. Beginning with a husband and wife’s playful – yet competitive – “cook-offs” in the kitchen, this tradition quickly blossomed into a food truck bursting with passion for serving the most delicious food to their loyal customers.

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  • Brothers Quality Meats

    www.brothersqualitymeats.com

    Three generations of butcher artistry have gone into the creation of Brothers Quality Meats. Owner Mike Noonan began working at his grandfather’s/father’s meat packing plant at the age of 16 and has never left the family business. Finding true passion through providing the highest quality meats for our community, Mike and his wife have built a business around moral ethical standards.

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  • StudentGrocer
  • Claire QUTE
  • The Flower District – By Pam’s Flower Garden
  • Polar Bear BBQ
  • Brothers Quality Meats
Web

Web

Showcase your expertise and effectively engage your target audience while increasing your brand awareness and overall revenue with a properly executed website.

Print

Print

Connect with your customer and draw in new clients with unique design concepts that are tailored for your business.

Marketing

Marketing

Identify strengths, weaknesses, opportunities, and threats before impulsively making decisions that may not be profitable.

Content Management

Content Management

Creative content that is aligned with your branding to capture the attention of your most lucrative audiences.