The Principles Of Logo Creation
branding,FerusMedia,logo creation,logo design

The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:

Learn More

Colour Psychology In The Logo Design Process
branding,FerusMedia,logo creation,logo design

Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.

Learn More

Do You Really Need To Complete An Industry Analysis?
campaign development,FerusMedia,industry analysis,marketing

Do You Really Need To Complete An Industry Analysis?

The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any industry threats. Completing an industry analysis will give you a complete look at your industry as a whole and help you figure out your next steps to success. FerusMedia’s industry analysis template allows you to see the vital info that could potentially affect your business — for better or worse. So what are the key features of this analysis? Take a peek below:

Learn More

10 Terms Every Digital Marketer Should Know
advertising,campaign development,FerusMedia,marketing

10 Terms Every Digital Marketer Should Know

In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital marketing terms you need to know:

Learn More

Five Guidelines For Improving The User Experience
ecommerce,FerusMedia,web design,web development

Five Guidelines For Improving The User Experience

If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the warm and welcoming arms of your competition. Yikes! You want to avoid this right? Well, you have to improve your website’s functionality. Through a variety of methods, FerusMedia can help your business improve user experience, ensuring your customers stay right where they belong: on your website.

Learn More

WordPress vs. Magento
ecommerce,FerusMedia,web design,web development

WordPress vs. Magento

As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.

Learn More

Improving Your Brand’s Communication Strategy
brand development,branding,corporate identity,FerusMedia

Improving Your Brand’s Communication Strategy

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.

So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.

Learn More

What Can You Learn From These Legendary Brands?
brand development,brand image,branding,FerusMedia

What Can You Learn From These Legendary Brands?

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:

Learn More

Inbound vs. Outbound Marketing
campaign development,FerusMedia,inbound marketing,marketing campaign

Inbound vs. Outbound Marketing

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with varying levels of effectiveness. The ability to properly connect with your target audience in a way they just can’t ignore has admittedly become more difficult…but at FerusMedia, we believe nothing is impossible.

Learn More

The Best Online Tools For Market Research
campaign development,FerusMedia,market research,marketing campaign

The Best Online Tools For Market Research

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.

Learn More

Why Your Website Might Not Be Getting Any Traffic
FerusMedia,mobile design,web design,website traffic

Why Your Website Might Not Be Getting Any Traffic

One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

Learn More

Why Responsive Design Can Make Or Break Your Site
FerusMedia,mobile design,web design,website

Why Responsive Design Can Make Or Break Your Site

New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

Learn More

WHY YOUR BUSINESS NEEDS A WEBSITE

WHY YOUR BUSINESS NEEDS A WEBSITE

It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

Learn More

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

Learn More

HOW TO HIRE A WEB DESIGNER

HOW TO HIRE A WEB DESIGNER

If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

Learn More

13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

Learn More

THE IMPORTANCE OF BRAND CONSISTENCY

THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

Learn More

FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

Learn More

WHY ADVERTISE?

WHY ADVERTISE?

Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

Learn More

EFFECTIVE SOCIAL MEDIA CAMPAIGNS

EFFECTIVE SOCIAL MEDIA CAMPAIGNS

Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

Learn More

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

Learn More

DESIGNING YOUR LOGO

DESIGNING YOUR LOGO

A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

Learn More

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece:

Learn More

FIVE REASONS TO REDESIGN YOUR WEBSITE

FIVE REASONS TO REDESIGN YOUR WEBSITE

Reason #1: Your website was not designed by a professional.

If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

Learn More