Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.
One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.
New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?
It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.
Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.
Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.
Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.
By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:
A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.
A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:
Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece: