In order to not fall behind in the eyes of your customers, it helps to understand your competition and the various strategies they use. Here at FerusMedia, our team has worked really hard (like, REALLY hard!) to create a process for gathering competitive data and presents it in a way that allows you to easily see any weaknesses or opportunities that may have been missed.
In the event of a threat, businesses will often lower prices to try to stay ahead of competitors. If you’ve ever been in a similar situation (and let’s be real: most business owners have), you’ve probably wondered what else you could do other than cut costs. Lucky for you, there are quite a few ways. Check out our handy list:
Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always easy (or, let’s face it, fun), but by putting in the grunt work, so to speak, your business can grow. How, you ask? Well, for starters, proper keyword research makes it easier for consumers to find your website and allows you to increase your visibility to people who are browsing online. Review your chosen keywords often to guarantee they evolve along with your marketing efforts. The FerusMedia team has gathered information on the top three keyword research tools that can help you improve your businesses overall performance on the web. Ready? Here we go:
Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at FerusMedia will work with you to ensure your blogs are effectively boosting your website’s SEO.
A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:
Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.
The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any industry threats. Completing an industry analysis will give you a complete look at your industry as a whole and help you figure out your next steps to success. FerusMedia’s industry analysis template allows you to see the vital info that could potentially affect your business — for better or worse. So what are the key features of this analysis? Take a peek below:
In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital marketing terms you need to know:
If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the warm and welcoming arms of your competition. Yikes! You want to avoid this right? Well, you have to improve your website’s functionality. Through a variety of methods, FerusMedia can help your business improve user experience, ensuring your customers stay right where they belong: on your website.
As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.
Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.
While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.
So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.
Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:
The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with varying levels of effectiveness. The ability to properly connect with your target audience in a way they just can’t ignore has admittedly become more difficult…but at FerusMedia, we believe nothing is impossible.
Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.
One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.
New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?
It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.
Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.
Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.
Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.
By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:
A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.
A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:
Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece: