The Best Online Tools For Market Research
campaign development,FerusMedia,market research,marketing campaign

The Best Online Tools For Market Research

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.

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Why Your Website Might Not Be Getting Any Traffic
FerusMedia,mobile design,web design,website traffic

Why Your Website Might Not Be Getting Any Traffic

One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

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Why Responsive Design Can Make Or Break Your Site
FerusMedia,mobile design,web design,website

Why Responsive Design Can Make Or Break Your Site

New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

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WHY YOUR BUSINESS NEEDS A WEBSITE

WHY YOUR BUSINESS NEEDS A WEBSITE

It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

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WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

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HOW TO HIRE A WEB DESIGNER

HOW TO HIRE A WEB DESIGNER

If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

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THE IMPORTANCE OF BRAND CONSISTENCY

THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

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FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

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WHY ADVERTISE?

WHY ADVERTISE?

Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

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EFFECTIVE SOCIAL MEDIA CAMPAIGNS

EFFECTIVE SOCIAL MEDIA CAMPAIGNS

Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

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DEVELOPING A SUCCESSFUL LEAVE-BEHIND

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

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DESIGNING YOUR LOGO

DESIGNING YOUR LOGO

A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

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DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece:

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FIVE REASONS TO REDESIGN YOUR WEBSITE

FIVE REASONS TO REDESIGN YOUR WEBSITE

Reason #1: Your website was not designed by a professional.

If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

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