It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.
One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.
With services like tattooing and piercing, along with a wide variety of jewelry for sale, Ink Well Studio in downtown Kingston has something to suit your individual personality. Professional and talented artists with a range of styles and skill sets can help you create a work of art that will help your inner-self shine through.
A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:
Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.
If you are already feeling hungry, beware of the Polar Bear BBQ website: www.polarbearbbq.ca. With a menu that will make your mouth water, this food truck is far from ordinary. Beginning with a husband and wife’s playful – yet competitive – “cook-offs” in the kitchen, this tradition quickly blossomed into a food truck bursting with passion for serving the most delicious food to their loyal customers.
If you visit www.theflowerdistrict.ca you will find a beautiful array of colors and shapes, all delighting your senses the moment you land on the first page. Every type of flower available at your fingertips, ready to make the day of a certain special someone in your life.
StudentGrocer understands student life is super-tough sometimes. Between lectures, all that darn studying, and working part-time to make some mula, the concept of “free time” is foreign to most students.
Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.
Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:
A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:
Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.
Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.
New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?
Southeastern Telecommunication Services is a full-service voice provider aiming to support and protect the needs of their clients within their region. Technical and practical expertise will help create a customized process specifically for your business needs.
Slate Studio is a beauty studio located in downtown Kingston that provides a sleek range of services to enhance their client’s natural beauty. The team of creative and talented stylists can help you achieve your ideal look through they undying passion for all things beauty related.
Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.
While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.
So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.
Sparks Painting is a family owned and operated company who understands the stress, time, and financial strain often involved with searching for the right paint contractor. With their pristine reputation, Sparks provides a 100% guarantee for all of their workmanship.
As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.
For all of your home or office electrical needs, visit Copperwood Electrical to solve any issues in a timely and constructive manner. In business since 2005, Copperwood Electrical Contractors have become the go-to company for all residential, industrial and commercial issues. Their qualified team has been certified and insured to guarantee the top level of expertise for each and every project they tackle.
With over 43 years of industry experience, St. Lawrence Pools has earned a deserving reputation while serving Kingston, Belleville, Brockville, Cornwall, and surrounding areas. A commitment to top-quality customer care and professional service means your needs will be met professionally and efficiently.
Three generations of butcher artistry have gone into the creation of Brothers Quality Meats. Owner Mike Noonan began working at his grandfather’s/father’s meat packing plant at the age of 16 and has never left the family business. Finding true passion through providing the highest quality meats for our community, Mike and his wife have built a business around moral ethical standards.
Jennifer Bays began this company in 2014 with a mission to create the most effective organizing solutions to improve the functionality within your home. They have helped their clients find success by downsizing, de-cluttering, and organizing using existing pieces and sourcing affordable storage solutions.
North Shore Masonry Foundation Repair and Waterproofing began 30 years ago and is a locally owned and operated masonry business. They serve Napanee, Belleville, Kingston and surrounding communities, and through exemplary, professional work ethic and industry best practices, have built an excellent reputation within Ontario.
A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.
Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece:
When it comes to heating and cooling your home or business, you need reliable, expert service you can trust. Tozer Heating & Air offers its residential, commercial and industrial clients just that – and much more.
Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always easy (or, let’s face it, fun), but by putting in the grunt work, so to speak, your business can grow. How, you ask? Well, for starters, proper keyword research makes it easier for consumers to find your website and allows you to increase your visibility to people who are browsing online. Review your chosen keywords often to guarantee they evolve along with your marketing efforts. The FerusMedia team has gathered information on the top three keyword research tools that can help you improve your businesses overall performance on the web. Ready? Here we go:
The Kingston Humane Society has been doing the honorable work of caring for sick, neglected, abused, or abandoned animals since 1884. This non-profit organization’s mission is to provide shelter and care for all animals in need, and to investigate any cases of animal cruelty within Kingston and surrounding areas.
Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at FerusMedia will work with you to ensure your blogs are effectively boosting your website’s SEO.
In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital marketing terms you need to know:
Magda Sosin has been working in the beauty industry since 1995 and her passion for skin care and personal wellness has continued to grow. She claims her success has come from her unique and strong relationships that she has formed with her clientele over the years.
By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:
The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with varying levels of effectiveness. The ability to properly connect with your target audience in a way they just can’t ignore has admittedly become more difficult…but at FerusMedia, we believe nothing is impossible.
In order to not fall behind in the eyes of your customers, it helps to understand your competition and the various strategies they use. Here at FerusMedia, our team has worked really hard (like, REALLY hard!) to create a process for gathering competitive data and presents it in a way that allows you to easily see any weaknesses or opportunities that may have been missed.
If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the warm and welcoming arms of your competition. Yikes! You want to avoid this right? Well, you have to improve your website’s functionality. Through a variety of methods, FerusMedia can help your business improve user experience, ensuring your customers stay right where they belong: on your website.
Immerse Spa opened its doors in September 2016, bringing new relaxation methods and a focus on personal wellness to our city. They aim to provide a place to recharge, rejuvenate, and relax through float therapy and oxygen therapy. One float session can lead to better sleep, decreased anxiety and physical pain, and stress relief.
Gino’s Pizza & Spaghetti located in Kingston, Ontario is well-known for their delicious pizza pies, delectable pasta dishes, world-renowned poutine, and a smorgasbord of finger foods and snacks. Their simplistic website allows for the focus to remain on the goal at hand: getting pizza and other fresh foods into your stomach!
The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any industry threats. Completing an industry analysis will give you a complete look at your industry as a whole and help you figure out your next steps to success. FerusMedia’s industry analysis template allows you to see the vital info that could potentially affect your business — for better or worse. So what are the key features of this analysis? Take a peek below:
Carmichael’s has been in operation since 1979 and prides themselves on providing old-fashioned, hands-on customer service to everyone who enters their shop. Friendly staff and technical expertise have caused thousands of people in the area to depend on Carmichael’s for the premium auto service, with a smile always included.
Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.
R. E. Neulander & Company will support you through the process of creating customized accounting solutions tailored for your business needs. Their professionally trained staff team are there to guide you through the sometimes overwhelming process of keeping your finances in order.
In the event of a threat, businesses will often lower prices to try to stay ahead of competitors. If you’ve ever been in a similar situation (and let’s be real: most business owners have), you’ve probably wondered what else you could do other than cut costs. Lucky for you, there are quite a few ways. Check out our handy list:
At social events, the biggest question is usually “how do we entertain the children?” Have no fear, Kingston Bouncy Castles has you covered, providing options ranging from prince and princess themes, to sports arena styles, to water slide castles.
The Dental Hygiene Practitioners of Ontario (DHPO) is a non-profit organization made up of volunteer Registered Dental Hygienists (RDH). Their website features an area to help find an RDH within your community, and includes information about membership with the organization. The board members determine DHPO policy, and under their guidance, marketing strategies, annual budgets, strategic plans, and committee work is implemented.