WHY YOUR BUSINESS NEEDS A WEBSITE

WHY YOUR BUSINESS NEEDS A WEBSITE

It is surprising how many small businesses do not have a professional website, although websites are a great way to develop credibility and trust between consumers and brands. Companies that don’t have an online presence are losing out on one of the most powerful marketing tools available.

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Postech Kingston
Building,FerusMedia,Foundation,Screw Piles

Postech Kingston

www.postechkingston.com

Postech Kingston ensures all projects start with a solid foundation with its top-quality, industry-leading screw piles, superior equipment, and professionally-trained and dedicated staff.

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WHY ADVERTISE?

WHY ADVERTISE?

Advertising is how companies gain brand awareness and engage with their customers throughout the entire purchasing process. Business owners know that even though it is a pain, marketing and advertising is your company’s way of communicating with your audience.

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Why Your Website Might Not Be Getting Any Traffic
FerusMedia,mobile design,web design,website traffic

Why Your Website Might Not Be Getting Any Traffic

One of the questions we’re most often asked is, “Why isn’t my website getting any traffic?”. When it comes to engagement on your website, there are a few solutions that FerusMedia can implement to help.

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Ink Well Tattoo & Piercing Studio

Ink Well Tattoo & Piercing Studio

www.inkwellkingston.com

With services like tattooing and piercing, along with a wide variety of jewelry for sale, Ink Well Studio in downtown Kingston has something to suit your individual personality. Professional and talented artists with a range of styles and skill sets can help you create a work of art that will help your inner-self shine through.

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Vic’s Auto

Vic’s Auto

www.vicsauto.ca

Vic’s Auto has specialized in auto repair and maintenance in Kingston, Ontario for over 30 years, and have developed a pristine and professional reputation within the community.

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DESIGNING YOUR LOGO

DESIGNING YOUR LOGO

A logo is what makes your brand instantly recognizable. Think of how easily today’s consumer can identify popular logos in the media. Your logo should represent your company while being easily identifiable among competition. Consider the following when designing your logo:

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Fran’s Fish & Chips

Fran’s Fish & Chips

www.fransfishandchips.com

Fran’s Fish & Chips has been a staple for fresh, delicious food in Kingston for over 40 years. The owners dedicated themselves to providing their customers with the best food our city had to offer.

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Kingston Seamless Eavestroughs

Kingston Seamless Eavestroughs

www.kingstoneavestrough.com

Kingston Seamless Eavestrough has been in operation in 1978, serving residential, commercial, and industrial clients. Their industrial eavestrough installation company serves all of Eastern Ontario, from Oshawa to Cornwall.

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Colour Psychology In The Logo Design Process
branding,FerusMedia,logo creation,logo design

Colour Psychology In The Logo Design Process

Colour psychology has been widely debated in the marketing and advertising industry and many people are iffy when they hear this buzzword. However, we here at FerusMedia happen to think colour psychology and logo design have an effect on consumer perceptions. Knowing how to manipulate this in your favour can keep you on the track to success. Personal preferences and past experiences will determine individual reaction to colour in branding, but colour can be used to portray a certain perception to your audience.

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Limestone City Catering
Catering,Corporate Catering,Food,Kingston,Special Event Catering,Wedding Catering

Limestone City Catering

www.limestonecatering.com

With Limestone City Catering, you’re guaranteed food that tastes as amazing it looks.

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Polar Bear BBQ

Polar Bear BBQ

www.polarbearbbq.ca

If you are already feeling hungry, beware of the Polar Bear BBQ website: www.polarbearbbq.ca. With a menu that will make your mouth water, this food truck is far from ordinary. Beginning with a husband and wife’s playful – yet competitive – “cook-offs” in the kitchen, this tradition quickly blossomed into a food truck bursting with passion for serving the most delicious food to their loyal customers.

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The Flower District – By Pam’s Flower Garden

The Flower District – By Pam’s Flower Garden

www.theflowerdistrict.ca

If you visit www.theflowerdistrict.ca you will find a beautiful array of colors and shapes, all delighting your senses the moment you land on the first page. Every type of flower available at your fingertips, ready to make the day of a certain special someone in your life.

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StudentGrocer
Eating Healthy,FerusMedia,Food,Groceries,Kingston,Queen's University,St.Lawrence College,Students

StudentGrocer

www.studentgrocer.com

StudentGrocer understands student life is super-tough sometimes. Between lectures, all that darn studying, and working part-time to make some mula, the concept of “free time” is foreign to most students.

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The Best Online Tools For Market Research
campaign development,FerusMedia,market research,marketing campaign

The Best Online Tools For Market Research

Whether you want to launch a new product/service or improve on an existing business, it is important to understand your audience, your industry, and your competition. Without a clear view of these, you won’t be able to formulate accurate objectives that will help drive success. The FerusMedia team has uncovered some of the best market research tools that can help you identify opportunities and risks that you otherwise may have missed.

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EFFECTIVE SOCIAL MEDIA CAMPAIGNS

EFFECTIVE SOCIAL MEDIA CAMPAIGNS

Here is an example of an effective social media campaign experiment that we conducted here at FerusMedia. Through social media you can connect with a wide range of audiences from all over the world with a variety of needs and wants.

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FIVE REASONS TO REDESIGN YOUR WEBSITE

FIVE REASONS TO REDESIGN YOUR WEBSITE

Reason #1: Your website was not designed by a professional.

If your website screams “My brother-in-law’s, nephew’s, second grade teacher built this website!” then you most definitely need a website redesign. Let’s face it, you

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Ontario Family Matters

Ontario Family Matters

www.ontariofamilymatters.ca

Ontario Family Matters serves Southeastern Ontario and has been helping Ontario residents since 2012. They understand the stress on a family when one member needs long or short term assistance and are there to ease that burden.

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What Can You Learn From These Legendary Brands?
brand development,brand image,branding,FerusMedia

What Can You Learn From These Legendary Brands?

Effective branding matters; it’s a crazy powerful factor when it comes to the success of a company. Having a strong, thoughtful brand image will allow you to connect with your target audience while easily besting your competition. The most reputable brands in the world have become household names by earning the trust and loyalty of millions of shoppers. Let’s check them out:

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The Principles Of Logo Creation
branding,FerusMedia,logo creation,logo design

The Principles Of Logo Creation

A logo sets your company apart; it allows your business to be instantly distinguishable in a sea of competition. You should get familiar with the basic skills behind logo creation to make sure your branding is appropriate for your business goals. By conducting research, creating various drafts, and producing a creative logo that meets your client’s needs, FerusMedia can help increase brand awareness and establish your business as a strong player in your industry. In the design process, there are guidelines we follow to help make sure your logo is effective:

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Melbourne Documentary Film Festival

Melbourne Documentary Film Festival

mdff.org.au

The Melbourne Documentary Film Festival is a spectacular event that displays the creativity of documentary filmmakers from Austrailia and all around the world.

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13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

13 REASONS WHY YOU SHOULDN’T BUILD YOUR OWN WEBSITE

Some people think it’s easy to build a website. There are many website development tools where you can drag & drop pictures and insert wording; however, your website will be set up using a standard, one-size-fits-all template – not uniquely designed to meet your business needs.

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Top Shelf Bartending

Top Shelf Bartending

www.topshelfbartending.ca

Kick your next party up a notch with Top Shelf Mobile Bartending! The skilled and professional bartenders will help set a fun and lively atmosphere for your event, provide top-quality ingredients, and clean up once the party has ended.

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THE IMPORTANCE OF BRAND CONSISTENCY

THE IMPORTANCE OF BRAND CONSISTENCY

Companies that have mastered branding have kept their names and logos consistent for years, so people automatically identify their brands based on the appearance of those names and logos. A strong brand identity allows your company to stand out to consumers and direct their spending decisions.

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Why Responsive Design Can Make Or Break Your Site
FerusMedia,mobile design,web design,website

Why Responsive Design Can Make Or Break Your Site

New devices are constantly being released, so designers and developers have had to find ways to adapt to ever-changing screen sizes without creating a new version of their website for each new device on the market. Responsive design on the web seems to have become a “buzzword”, but what does it really mean?

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Southeastern Telecommunication Services

Southeastern Telecommunication Services

www.southeastern.net

Southeastern Telecommunication Services is a full-service voice provider aiming to support and protect the needs of their clients within their region. Technical and practical expertise will help create a customized process specifically for your business needs.

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Just Bead It

Just Bead It

www.justbeadit.ca

Just Bead It is a locally owned and operated craft store located in the West end of Kingston. With whimsical and colorful choices for any style or personality, they supply fine, beaded jewelry to our city.

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Claire QUTE
Actor,FerusMedia,Kingston,Singer,Talent

Claire QUTE

www.clairequte.com

From a young age, Claire QUTE – a delightfully feisty born-and-raised Kingstonian — knew she possessed a natural ability as a performer.

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Slate Studio

Slate Studio

www.slatestudio.ca

Slate Studio is a beauty studio located in downtown Kingston that provides a sleek range of services to enhance their client’s natural beauty. The team of creative and talented stylists can help you achieve your ideal look through they undying passion for all things beauty related.

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Improving Your Brand’s Communication Strategy
brand development,branding,corporate identity,FerusMedia

Improving Your Brand’s Communication Strategy

Consumers’ preferences are constantly changing, which sure keeps marketers on their toes! It can be tricky connecting with audiences in a way that they will respond to.

While most companies have realized the value in user-generated content and have aimed to grab the attention of their target market on their level (mostly through social media), the easiest way to communicate with your audience is through consumers who love your product or service so much that they will recommend it to everyone they meet.

So how can you effectively talk to your audience in a way that will help them become loyal and enthusiastic brand promoters? Check out FerusMedia’s tried-and-true formula. You can thank us later.

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Sparks Painting

Sparks Painting

www.sparkspainting.ca

Sparks Painting is a family owned and operated company who understands the stress, time, and financial strain often involved with searching for the right paint contractor. With their pristine reputation, Sparks provides a 100% guarantee for all of their workmanship.

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WordPress vs. Magento
ecommerce,FerusMedia,web design,web development

WordPress vs. Magento

As you begin the transition to an e-commerce platform to help your business grow, you may be debating between WordPress and Magento to suit your online selling needs. Although the two platforms may seem similar (they are both very customizable, SEO-friendly, and offer a strong online support system), Magento is the preferred platform for online sales. Don’t be intimidated; Magento can be easily navigated with a WordPress mindset once you get familiar with the technology.

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Eastern Ontario Financial Services

Eastern Ontario Financial Services

www.eofs.ca

Whether you seek the security of life insurance, the total coverage of group planning, or the excitement of beginning your first mortgage, Eastern Ontario Financial Services can offer you financial planning for a secure and happy future.

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Copperwood Electrical Contractors

Copperwood Electrical Contractors

www.copperwoodelectrical.com

For all of your home or office electrical needs, visit Copperwood Electrical to solve any issues in a timely and constructive manner. In business since 2005, Copperwood Electrical Contractors have become the go-to company for all residential, industrial and commercial issues. Their qualified team has been certified and insured to guarantee the top level of expertise for each and every project they tackle.

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St. Lawrence Pools

St. Lawrence Pools

www.stlawrencepools.ca

With over 43 years of industry experience, St. Lawrence Pools has earned a deserving reputation while serving Kingston, Belleville, Brockville, Cornwall, and surrounding areas. A commitment to top-quality customer care and professional service means your needs will be met professionally and efficiently.

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Brothers Quality Meats

Brothers Quality Meats

www.brothersqualitymeats.com

Three generations of butcher artistry have gone into the creation of Brothers Quality Meats. Owner Mike Noonan began working at his grandfather’s/father’s meat packing plant at the age of 16 and has never left the family business. Finding true passion through providing the highest quality meats for our community, Mike and his wife have built a business around moral ethical standards.

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OrganizeU Now

OrganizeU Now

www.organizeunow.ca

Jennifer Bays began this company in 2014 with a mission to create the most effective organizing solutions to improve the functionality within your home. They have helped their clients find success by downsizing, de-cluttering, and organizing using existing pieces and sourcing affordable storage solutions.

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North Shore Masonry

North Shore Masonry

www.northshoremasonry.ca

North Shore Masonry Foundation Repair and Waterproofing began 30 years ago and is a locally owned and operated masonry business. They serve Napanee, Belleville, Kingston and surrounding communities, and through exemplary, professional work ethic and industry best practices, have built an excellent reputation within Ontario.

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DEVELOPING A SUCCESSFUL LEAVE-BEHIND

DEVELOPING A SUCCESSFUL LEAVE-BEHIND

A leave-behind is the perfect way to create a lasting impression. This is a piece of content that you leave with a potential client upon exiting a meeting. This piece is meant to keep your company on their mind. Here are some tips to help your leave-behind achieve optimal results.

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DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

DIRECT MAIL MARKETING: HOW TO AVOID BECOMING “JUNK MAIL”

Direct mail can be an amazing way to create engagement and prompt action from your customers. If executed properly, it can help you achieve a number of objectives from email database growth to website traffic increases and more! However, if your direct mail piece does not connect with the viewer it can negatively affect your ROI and can quickly become a disastrous endeavour. Here are some things to keep in mind while creating a direct mail piece:

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Tozer Heating & Air
Air Conditioning,Commercial,Cooling,FerusMedia,Heating,Home,Industrial,Residential

Tozer Heating & Air

www.tozerheating.com

When it comes to heating and cooling your home or business, you need reliable, expert service you can trust. Tozer Heating & Air offers its residential, commercial and industrial clients just that – and much more.

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The Best Keyword Researching Tools
FerusMedia,keyword,search engine optimization,web design

The Best Keyword Researching Tools

Focusing on keywords is great for your business in a few ways, and can help to improve your search engine rankings. That said, doing research to figure out the most effective set of keywords isn’t always easy (or, let’s face it, fun), but by putting in the grunt work, so to speak, your business can grow. How, you ask? Well, for starters, proper keyword research makes it easier for consumers to find your website and allows you to increase your visibility to people who are browsing online. Review your chosen keywords often to guarantee they evolve along with your marketing efforts. The FerusMedia team has gathered information on the top three keyword research tools that can help you improve your businesses overall performance on the web. Ready? Here we go:

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Kingston Humane Society

Kingston Humane Society

www.kingstonhumanesociety.ca

The Kingston Humane Society has been doing the honorable work of caring for sick, neglected, abused, or abandoned animals since 1884. This non-profit organization’s mission is to provide shelter and care for all animals in need, and to investigate any cases of animal cruelty within Kingston and surrounding areas.

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Kennedy Kleaning

Kennedy Kleaning

www.kennedykleaning.com

Kennedy Kleaning has developed a prestine reputation in Kingston, Ontario by focusing on affordable commercial cleaning and residential cleaning. Their motto, “we love the jobs you hate”, is not only clever but it’s true!

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Why Blogging Can Help Improve Your SEO
FerusMedia,search engine optimization,seo,web design

Why Blogging Can Help Improve Your SEO

Most business owners understand the importance of proper search engine optimization (SEO). However, Google is always changing its algorithms to throw off those who are trying to “cheat the system”. The team here at FerusMedia will work with you to ensure your blogs are effectively boosting your website’s SEO.

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10 Terms Every Digital Marketer Should Know
advertising,campaign development,FerusMedia,marketing

10 Terms Every Digital Marketer Should Know

In a world of buzzwords and industry jargon, there are certain phrases every digital marketer should be aware of. It’s important to stay in the loop! To keep you on track, here are the top 10 digital marketing terms you need to know:

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New Path Spa

New Path Spa

www.newpathspa.com

Magda Sosin has been working in the beauty industry since 1995 and her passion for skin care and personal wellness has continued to grow. She claims her success has come from her unique and strong relationships that she has formed with her clientele over the years.

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Jeff Quaiff Custom Knives
hunting,hunting knives,Knives,skinning knives

Jeff Quaiff Custom Knives

www.jeffquaiff.com

Jeff Quaiff Custom Knives believes in designing and developing custom knives that work as hard as you do, and are, simply put, nice to look at.

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DreamCatcher Farm

DreamCatcher Farm

www.dreamcatcherfarm.ca

DreamCatcher Farm aims to enrich the lives of their riders and their horses. Their horse-management standards and industry-leading care techniques have made them the most reputable stable in the area.

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FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

FIVE REASONS WHY SEARCH ENGINE OPTIMIZATION IS IMPORTANT

By enhancing your search engine optimization functions, your business will give you a competitive edge in terms of your exposure to customers. Here are five reasons why your business needs to invest in organic SEO:

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Inbound vs. Outbound Marketing
campaign development,FerusMedia,inbound marketing,marketing campaign

Inbound vs. Outbound Marketing

The terms “inbound” and “outbound” marketing may seem like industry jargon buzzwords that have no real value in a marketing campaign. Wrong! Inbound marketing and outbound marketing are the processes of attracting new customers, with varying levels of effectiveness. The ability to properly connect with your target audience in a way they just can’t ignore has admittedly become more difficult…but at FerusMedia, we believe nothing is impossible.

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What You Can Learn From Your Competition
campaign development,competitive analyis,FerusMedia,marketing

What You Can Learn From Your Competition

In order to not fall behind in the eyes of your customers, it helps to understand your competition and the various strategies they use. Here at FerusMedia, our team has worked really hard (like, REALLY hard!) to create a process for gathering competitive data and presents it in a way that allows you to easily see any weaknesses or opportunities that may have been missed.

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Five Guidelines For Improving The User Experience
ecommerce,FerusMedia,web design,web development

Five Guidelines For Improving The User Experience

If a consumer goes to your website or app and is unable to navigate their way through without interruption, they’re likely to leave your site and never return. Where are they gonna go? Right into the warm and welcoming arms of your competition. Yikes! You want to avoid this right? Well, you have to improve your website’s functionality. Through a variety of methods, FerusMedia can help your business improve user experience, ensuring your customers stay right where they belong: on your website.

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Immerse Spa

Immerse Spa

www.immersespa.ca

Immerse Spa opened its doors in September 2016, bringing new relaxation methods and a focus on personal wellness to our city. They aim to provide a place to recharge, rejuvenate, and relax through float therapy and oxygen therapy. One float session can lead to better sleep, decreased anxiety and physical pain, and stress relief.

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Gino’s Pizza & Spaghetti

Gino’s Pizza & Spaghetti

www.ginospizzabayridge.com

Gino’s Pizza & Spaghetti located in Kingston, Ontario is well-known for their delicious pizza pies, delectable pasta dishes, world-renowned poutine, and a smorgasbord of finger foods and snacks. Their simplistic website allows for the focus to remain on the goal at hand: getting pizza and other fresh foods into your stomach!

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Integral Body Works

Integral Body Works

www.integralbodyworks.ca

Located in the West end of Kingston, Integral Body Works (www.integralbodyworks.ca) is an established massage therapy practice whose mission is to help clients achieve optimal health and personal wellness.

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Do You Really Need To Complete An Industry Analysis?
campaign development,FerusMedia,industry analysis,marketing

Do You Really Need To Complete An Industry Analysis?

The main goal for marketers is to make more money while connecting with customers, but these efforts alone are just not enough to beat the competition (it’s tough these days!), and stay ahead of any industry threats. Completing an industry analysis will give you a complete look at your industry as a whole and help you figure out your next steps to success. FerusMedia’s industry analysis template allows you to see the vital info that could potentially affect your business — for better or worse. So what are the key features of this analysis? Take a peek below:

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International Forest & Environmental Development

International Forest & Environmental Development

www.ifed-inc.ca

IFED’s goal is to provide sustainable environmental management of natural resources that align to their client’s unique needs in an effort to alleviate the effects of climate change on our planet.

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Carmichael’s Auto Service

Carmichael’s Auto Service

www.iansautoservice.ca

Carmichael’s has been in operation since 1979 and prides themselves on providing old-fashioned, hands-on customer service to everyone who enters their shop. Friendly staff and technical expertise have caused thousands of people in the area to depend on Carmichael’s for the premium auto service, with a smile always included.

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WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

WHY IS PROFESSIONAL PHOTOGRAPHY NECESSARY?

Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. Using professional, high-quality, and relevant photos will help your product and/or service stand out among the competition, and will impress current and potential clients. To demonstrate this point, let’s use food as an example.

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R.E. Neulander

R.E. Neulander

www.reneulander.ca

R. E. Neulander & Company will support you through the process of creating customized accounting solutions tailored for your business needs. Their professionally trained staff team are there to guide you through the sometimes overwhelming process of keeping your finances in order.

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Stay Ahead Of Competition Without Lowering Prices
campaign development,competitive analysis,FerusMedia,marketing

Stay Ahead Of Competition Without Lowering Prices

In the event of a threat, businesses will often lower prices to try to stay ahead of competitors. If you’ve ever been in a similar situation (and let’s be real: most business owners have), you’ve probably wondered what else you could do other than cut costs. Lucky for you, there are quite a few ways. Check out our handy list:

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HOW TO HIRE A WEB DESIGNER

HOW TO HIRE A WEB DESIGNER

If you are looking to create a website or update an existing website by hiring a web designer, it can quickly become an overwhelming task. How do you know what to look for in a good web designer?

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Kingston Bouncy Castles

Kingston Bouncy Castles

www.kingstonbouncycastles.ca

At social events, the biggest question is usually “how do we entertain the children?” Have no fear, Kingston Bouncy Castles has you covered, providing options ranging from prince and princess themes, to sports arena styles, to water slide castles.

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Dental Hygiene Practitioners of Ontario

Dental Hygiene Practitioners of Ontario

www.dhpo.ca

The Dental Hygiene Practitioners of Ontario (DHPO) is a non-profit organization made up of volunteer Registered Dental Hygienists (RDH). Their website features an area to help find an RDH within your community, and includes information about membership with the organization. The board members determine DHPO policy, and under their guidance, marketing strategies, annual budgets, strategic plans, and committee work is implemented.

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